Law firm marketing pricing at Ocean Partners Consulting, the marketing, CRM and AI consultancy operating from Barcelona and Dubai, is published: an intake audit at €900 (deductible), a system setup from €3,500 and three monthly plans, Automate from €550, Capture from €1,500 and Scale from €2,500. These are reference prices for firms in Spain, excluding VAT.
Reference prices, adjusted after the audit
Every figure on this page is a base “from” price. The final price depends on the number of practices and matter types, the markets you want to target and the integrations you need, such as Clio or your document management system. We fix it after the audit, in a written proposal with a closed scope.
How the investment is structured
- Intake audit: €900. Two weeks to measure how fast you respond, how enquiries convert and what a signed engagement costs you. Deducted in full if you sign the setup within 30 days. See the intake audit for law firms.
- System setup: from €3,500. Five to seven weeks. The upper end, around €6,000, covers three or more practices or integrations with Clio or a document management system.
- Monthly plan: from €550 a month. We run, measure and improve the system.
What the setup includes
- A CRM with a pipeline per matter type and critical dates, in HubSpot or Ocean Platform.
- English and Spanish intake forms with eligibility logic per route, capturing counterparties for conflict checks.
- A bilingual AI agent on your website and WhatsApp, with an AI disclosure and handover to a person.
- Consultation booking, free or paid, in each lawyer’s calendar.
- Four engagement letter templates with a prior fee estimate, e-signature, payment link and follow-up.
- A document and KYC checklist with a secure upload link into your document management system.
- Google Ads and Meta structure, offline conversions and one English landing page.
- A funnel and cost-per-engagement dashboard, a compliance checklist and two training sessions.
Law firm marketing pricing: plans compared
| Automate | Capture recommended | Scale | |
|---|---|---|---|
| Reference price | From €550/month | From €1,500/month | From €2,500/month |
| CRM and automations maintained | Yes | Yes | Yes |
| Bilingual AI agent | Up to 300 conversations/month | Up to 300 conversations/month | Up to 300 conversations/month |
| Eligibility logic updated (income thresholds) | Yes | Yes | Yes |
| Critical dates and proposal follow-up | Yes | Yes | Yes |
| Google Search and Meta Ads | No | 2 markets | 3 markets + LinkedIn Ads |
| Ad creatives | No | Tailored | Tailored |
| New landing page or A/B test | No | 1 a month | 1 a month |
| Nurture sequences per route | No | 3 | 3 + cross-selling |
| Offline conversions from signed engagements | No | Yes | Yes |
| Conduct-rule review of every ad | Not applicable | Yes | Yes |
| Client portal and dashboards per partner | No | No | Yes |
| Custom development | No | No | Up to 8 hours/month |
| Check-ins | Monthly report | Fortnightly call | Fortnightly call and quarterly committee |
Automate
- From €550/monthReference price
- CRM and automations maintained
- Up to 300 conversations/monthBilingual AI agent
- Eligibility logic updated (income thresholds)
- Critical dates and proposal follow-up
- Not included: Google Search and Meta Ads
- Not included: Ad creatives
- Not included: New landing page or A/B test
- Not included: Nurture sequences per route
- Not included: Offline conversions from signed engagements
- Not applicableConduct-rule review of every ad
- Not included: Client portal and dashboards per partner
- Not included: Custom development
- Monthly reportCheck-ins
Capture
recommended- From €1,500/monthReference price
- CRM and automations maintained
- Up to 300 conversations/monthBilingual AI agent
- Eligibility logic updated (income thresholds)
- Critical dates and proposal follow-up
- 2 marketsGoogle Search and Meta Ads
- TailoredAd creatives
- 1 a monthNew landing page or A/B test
- 3Nurture sequences per route
- Offline conversions from signed engagements
- Conduct-rule review of every ad
- Not included: Client portal and dashboards per partner
- Not included: Custom development
- Fortnightly callCheck-ins
Scale
- From €2,500/monthReference price
- CRM and automations maintained
- Up to 300 conversations/monthBilingual AI agent
- Eligibility logic updated (income thresholds)
- Critical dates and proposal follow-up
- 3 markets + LinkedIn AdsGoogle Search and Meta Ads
- TailoredAd creatives
- 1 a monthNew landing page or A/B test
- 3 + cross-sellingNurture sequences per route
- Offline conversions from signed engagements
- Conduct-rule review of every ad
- Client portal and dashboards per partner
- Up to 8 hours/monthCustom development
- Fortnightly call and quarterly committeeCheck-ins
Automate: for firms with demand that need to convert it
We maintain the CRM, automations and AI agent, update eligibility logic when thresholds change, track critical dates such as the Beckham regime deadline and follow up every proposal. No ad management. It also suits relocation consultancies.
Capture: the recommended plan
Everything in Automate, plus Google Search Ads in the US, UK or Spain and Meta retargeting, in two markets. It adds a new landing page or A/B test each month, three nurture sequences per route, offline conversions and a conduct-rule review of every ad. We recommend it because response speed, qualified consultations and proposals only improve together when they sit in one system.
Scale: several practices and markets
Everything in Capture across three markets or languages, with LinkedIn Ads for high-net-worth and corporate clients, a client portal showing matter status, cross-selling automations (property, wills, companies, tax), dashboards per partner and practice, and up to eight hours of development a month.
What sits outside the plans
- Ad spend, paid directly to Google, Meta or LinkedIn. We recommend at least €1,500 a month per market when targeting the US or the UK, and €600 a month for Spain only.
- Third-party licences: HubSpot, WhatsApp Business, Clio, e-signature and Stripe.
- Legal advice and conduct sign-off, which remain with the firm.
Add-ons
| Add-on | Reference price |
|---|---|
| Bilingual website or landing page | From €2,500 |
| English SEO and GEO content (4 pieces a month) | From €600/month |
| Advanced conflicts and KYC module | €1,200 |
| Clio or document management integration | From €1,500 |
| Client portal | From €2,000 |
| WhatsApp Business API onboarding | €600 (Meta fees extra) |
| Additional ad market or language | €400/month |
| Organic social media | From €600/month |
| Safe-AI training for your team | €750 |
Ocean Platform, a light white-label CRM, starts from €99 a month and is the alternative to HubSpot for firms of fewer than five people.
Dubai business setup consultancies
For business setup, golden visa and PRO consultancies in Dubai, the same structure applies, adapted to WhatsApp-led sales teams, with reference prices in AED excluding VAT: audit AED 5,000, setup from AED 18,000, and plans from AED 3,000, AED 7,500 and AED 11,500 a month. We recommend ad spend of at least AED 8,000 a month. We do not offer acquisition campaigns to UAE law firms.
Terms
- Reference prices excluding VAT, adjusted after the audit.
- Three-month minimum on monthly plans, then month to month with 30 days’ notice. Plan changes apply from the following month if requested before the 20th.
- No fees per lead or per client.
- A data processing agreement is signed and EU data hosting is available.
To see how the pieces fit together, read about law firm marketing in Spain.
Next step
Book the intake audit. In two weeks you will know which plan fits your firm, which markets to invest in and how much, with a fixed proposal in writing. If you sign the setup within 30 days, the €900 is deducted in full.