Real estate marketing pricing in Dubai at Ocean Partners Consulting, the marketing, CRM and AI consultancy operating from Barcelona and Dubai, follows three steps: a Lead-to-Viewing Audit at AED 5,000 (deductible), a setup from AED 17,500, and a monthly plan from AED 2,900. These are reference “from” prices, excluding VAT, adapted to each situation after the audit.
How the investment is structured
Step 1: Lead-to-Viewing Audit
AED 5,000, two weeks. We enquire on your listings as real buyers, review your CRM and permits and calculate cost per viewing. Deducted in full from the setup if you sign within 30 days. See what the audit includes.
Step 2: Setup
From AED 17,500, four to six weeks. For developers, including the funnel for the first launch: from AED 30,000, six to eight weeks. The setup includes:
- HubSpot, Ocean Platform or a layer on top of your current CRM (PropSpace, Goyzer, Zoho).
- Lead intake from Property Finder, Bayut and dubizzle, plus Meta Lead Ads, Google and your website, deduplicated.
- WhatsApp Business API with company numbers and a shared inbox.
- A first-response AI agent replying in under a minute, 24/7, in two languages, that identifies itself as AI.
- Routing by area, language and budget, round-robin, response-time alerts and reassignment.
- A pipeline from contacted to qualified, viewing, EOI or booking and SPA.
- A permits module: Trakheesi permit number and Madmoun QR linked to each listing and campaign.
- Forms and flows that record consent.
- A response-time and cost-per-viewing dashboard.
- Team training (two sessions) and a playbook.
Step 3: Monthly plan
Choose the plan that matches how many projects, areas or markets you want to push at once.
Monthly plans compared
| Automate | Capture recommended | Scale | |
|---|---|---|---|
| Price from (AED/month, excl. VAT) | 2,900 | 6,900 | 11,500 |
| AI agent and routing run and improved | Yes | Yes | Yes |
| Response-time alerts and reassignment | Yes | Yes | Yes |
| CRM hygiene and deduplication | Yes | Yes | Yes |
| No-reply, no-show and post-viewing sequences | Yes | Yes | Yes |
| SuperAgent and TruBroker responsiveness report | Yes | Yes | Yes |
| Meta and Google Ads | No | Up to 2 projects or areas | Up to 5 projects or markets |
| Permitted landing pages with QR | No | 2 a month | 2 a month + launch funnels |
| Ad creative and A/B tests | No | Yes, scoped per project | Yes, scoped per project |
| Extended AI qualification | No | Yes | Yes |
| AI agent languages | 2 | 2 | Up to 5 |
| Offline conversions to Meta and Google | No | Yes | Yes |
| Launch and roadshow funnels, broker registration | No | No | Yes |
| Attribution by channel and agent to booking | No | No | Yes |
| Review with Ocean | Monthly | Fortnightly | Weekly, with a dedicated account lead |
| Recommended minimum ad spend | None | AED 10,000/month | AED 25,000/month |
Automate
2,900 AED/month, excl. VAT
- AI agent and routing run and improved
- Response-time alerts and reassignment
- CRM hygiene and deduplication
- No-reply, no-show and post-viewing sequences
- SuperAgent and TruBroker responsiveness report
- Not included: Meta and Google Ads
- Not included: Permitted landing pages with QR
- Not included: Ad creative and A/B tests
- Not included: Extended AI qualification
- 2AI agent languages
- Not included: Offline conversions to Meta and Google
- Not included: Launch and roadshow funnels, broker registration
- Not included: Attribution by channel and agent to booking
- MonthlyReview with Ocean
- Not included: Recommended minimum ad spend
Capture
recommended6,900 AED/month, excl. VAT
- AI agent and routing run and improved
- Response-time alerts and reassignment
- CRM hygiene and deduplication
- No-reply, no-show and post-viewing sequences
- SuperAgent and TruBroker responsiveness report
- Up to 2 projects or areasMeta and Google Ads
- 2 a monthPermitted landing pages with QR
- Yes, scoped per projectAd creative and A/B tests
- Extended AI qualification
- 2AI agent languages
- Offline conversions to Meta and Google
- Not included: Launch and roadshow funnels, broker registration
- Not included: Attribution by channel and agent to booking
- FortnightlyReview with Ocean
- AED 10,000/monthRecommended minimum ad spend
Scale
11,500 AED/month, excl. VAT
- AI agent and routing run and improved
- Response-time alerts and reassignment
- CRM hygiene and deduplication
- No-reply, no-show and post-viewing sequences
- SuperAgent and TruBroker responsiveness report
- Up to 5 projects or marketsMeta and Google Ads
- 2 a month + launch funnelsPermitted landing pages with QR
- Yes, scoped per projectAd creative and A/B tests
- Extended AI qualification
- Up to 5AI agent languages
- Offline conversions to Meta and Google
- Launch and roadshow funnels, broker registration
- Attribution by channel and agent to booking
- Weekly, with a dedicated account leadReview with Ocean
- AED 25,000/monthRecommended minimum ad spend
Automate suits brokerages with strong portal volume that need every lead answered, routed and followed up on time.
Capture is the plan we recommend for most brokerages. It adds paid acquisition for up to two projects or areas, AI qualification by budget, timeline, payment method, residency and language, and offline conversions so campaigns optimise towards viewings. It is the first plan that reports cost per viewing, not just cost per lead.
Scale is for tier 2 and 3 developers and multi-project brokerages: up to five projects or markets such as India, the UK, the GCC and Europe, launch and roadshow funnels with QR check-in, broker registration with time-bound lead protection, and attribution to booking.
What we measure
We don’t promise results. We report the same indicators every month:
- Automate: median and 90th-percentile first response time, share of leads answered within five minutes, leads with an assigned owner, contact rate and badge status.
- Capture: the above plus cost per lead, cost per qualified lead, cost per viewing and lead-to-viewing rate.
- Scale: the above plus cost per EOI or booking by market, event registration-to-attendance and leads per external broker.
Add-ons
- Off-plan launch or roadshow sprint (six weeks): from AED 20,000 per launch.
- Broker portal for developers: from AED 14,000 plus AED 700 a month.
- Additional AI agent language: AED 1,000 per language.
- AI voice agent for inbound callbacks within permitted hours: from AED 1,800 a month plus usage.
- Dormant database reactivation with re-consent: from AED 6,500.
- CRM migration from PropSpace or Goyzer to HubSpot: from AED 7,000.
- Project landing page or brokerage website: from AED 12,000.
- Ocean Platform, a lighter white-label CRM: from AED 500 a month.
- Organic social media content: quoted separately, always as an extra.
Commitment and terms
- Reference “from” prices, excluding 5% VAT, adapted after the audit.
- Three-month minimum on monthly plans, then month to month with 30 days’ notice.
- Paid directly by you: ad spend, CRM and portal licences, WhatsApp message fees and DLD permit fees.
- You own the ad accounts, WhatsApp numbers, CRM and data.
- Compliance checklists are operational; your lawyer validates them.
To see how the pieces fit together, read about our approach as a real estate marketing agency in Dubai.
Next step
Book the Lead-to-Viewing Audit. You get a fixed written proposal with the plan, the projects to prioritise and the recommended ad spend before committing to anything. If you sign the setup within 30 days, the AED 5,000 is deducted in full.