The Lead-to-Viewing Audit is the lead response audit by Ocean Partners Consulting, the marketing, CRM and AI consultancy operating from Barcelona and Dubai. In two weeks it shows what happens to each paid lead between the enquiry and the viewing. It costs AED 5,000, excluding VAT, and is deducted in full from the setup if you sign within 30 days.
What the lead response audit answers
- How long your team really takes to answer a new enquiry, by portal, channel, language and time of day.
- How you compare with three direct competitors on the same test.
- How many leads sit without an owner, as duplicates or outside the CRM on personal WhatsApp.
- What you pay per lead, per answered lead and, where data allows, per viewing, by portal and campaign.
- Which ads, forms and outreach practices carry compliance risk.
What we review
Response speed and quality
Twenty real enquiries to your listings on Property Finder, Bayut and dubizzle, your Meta campaigns, your website and your WhatsApp, in and out of office hours and in several languages.
Competitor benchmark
The same test run on three brokerages competing for the same buyers, so you know whether response time is a weakness or an advantage.
Your CRM
Lead sources, duplicates, unassigned leads, stages that do not reflect your real process, and conversations that never reach the CRM. We check what PropSpace, Goyzer, Zoho, HubSpot or your current system allows through APIs, webhooks or email parsing.
Real cost per source
Cost per lead, per answered lead and per viewing for each portal and campaign. If the data to calculate it is missing, we tell you exactly what is missing.
Compliance
A sample of 20 ads and listings checked for a DLD Trakheesi permit and Madmoun QR code, plus consent capture, company WhatsApp numbers and calling practices under Cabinet Resolution 56 of 2024. This is not legal advice.
What you receive
- The mystery-shopping results, enquiry by enquiry, against three competitors.
- A “money leaking” estimate with every assumption stated.
- Cost per lead, per answered lead and per viewing, by portal and campaign.
- A list of compliance risks for your lawyer to confirm.
- The target system design: integrations, routing, AI agent, permits module and dashboard.
- A 90-day plan and a fixed proposal for the setup and monthly plan, based on our real estate marketing pricing and adapted to your case.
Who it’s for
Mid-sized Dubai brokerages with 10 to 80 agents, tier 2 and 3 off-plan developers, and luxury or international investor desks. It is most useful if you receive portal or campaign leads every week and want to know what each viewing really costs.
What the audit is not
- It is not a free sales call. It is a paid piece of work with written deliverables.
- It is not a legal, tax or visa review.
- It does not promise a number of leads or deals.
How it works
- Kick-off call. Goals, portals, agents, projects and current tools.
- Access and data (days 1–3). Read-only access to the CRM, ad accounts and portal dashboards.
- Analysis (days 4–10). Mystery shopping, CRM review, cost calculation and integration checks.
- Results session (end of week 2). Findings, 90-day plan and proposal.
Next step
Book your audit using the form below and tell us which portals and projects matter most; we will confirm the kick-off date and send the access checklist. To see the full system first, read about our work as a real estate marketing agency in Dubai.